Different people, different backgrounds, a shared vision!

Meet our team

WRNTY's senior management team brings together years of experience in technology management and the high-tech retail industry. They are dedicated to giving manufacturers and importers state-of-the-art tools to gather and analyze information from the critical moment of sale. Each WRNTY senior management member contributes a unique, action-driven perspective on how to best grow WRNTY into an increasingly powerful, revenue-generating solution for WRNTY's global customers.

Ofer Yourvexel - CEO

Ofer M. Yourvexel has been WRNTY's CEO since 2009. His management experience spans the global high-tech and retail sectors. Before joining WRNTY, Ofer served as VP and Head of Information Management Products at Amdocs (NYSE:DOX) and Managing Director of International Operations at Jacada Ltd. (NASDAQ:JCDA). Ofer holds a BSc in Industrial Engineering and Management from Tel Aviv University.

Kfir Bar-Levav - Vice President, Business Development and Founder

Kfir Bar-Levav founded WRNTY in 2006 and today serves as VP of Business Development. He has wide entrepreneurship skills and experience, ranging from retail products to biotechnology. He has 12 years of experience in the retail industry alone. Serving as VP Sales for a global luxury watch distributor, he worked to carve out a profitable place in Israel for international brands such as Guess, Tag Hauer, Hugo Boss, Rado and Mont Blanc. Founding successful companies is a skill that Kfir has honed over the years. He is also among the founders of Immune System Key Ltd, a successful biotech firm. Kfir holds a BA from Bar Ilan University, with a dual major in logistics and economics, and a Masters degree in International Management and Entrepreneurship from Swinburne University of Technology, Melbourne Australia.

Ido Tsubery - Vice President, R&D

Ido Tsubery is VP of R&D at WRNTY. Along with his management skills, he brings to the company years of experience in building R&D infrastructures from the ground up; product launches from development through complete implementation; and close cooperation with blue chip companies in a production environment. Prior to joining WRNTY, Ido was the founder of MountMiro, where he led product development and performed marketing analysis. Previously, he served as Director of R&D at UGS, where he managed large software projects for major customers and the R&D division outside the U.S. Ido is a two-time cum laude graduate from Israel's prestigious Institute of Technology, the Technion, with a BSc in Electrical Engineering and an MBA degree from Tel Aviv University.

Amir Lisser - Vice President, Product Management

Amir Lisser is WRNTY's Director of Product Management. Along with technical expertise, he brings with him vast experience in product lifecycle management and software development team leadership. Amir's background includes the successful launch and lifecycle management of innovative products spanning different industries for customers such as UPMC, Audi, BMW, GE and Siemens. Previously, Amir served as Director of Product Management for dbMotion Ltd. where, in addition to product lifecycle management, he provided sales and marketing support based on his unique understanding of product benefits. From 2004 to 2007, he worked at UGS (Siemens) in various product management and development roles. Amir graduated from Bar Ilan University with a BSc in Computer Sciences and Economics and an Executive MBA in high-tech management from Israel's Technion, a leading technology institution.

Yossi Rotlevy - Vice President, Israel Operation

Yossi has over 12 years of experience in the high tech industry in various positions. Prior to joining WRNTY, Yossi was the founder, CEO and CTO of RNET Technologies, a successful SaaS based POS company that sells its products internationally. Previously, Yossi worked for the Israeli government and was the head of both the PKI and the Online Auctions Service development teams. Yossi brings to WRNTY his valuable insights into the computerized retail environment and his experience in developing successful businesses in the retail sector.

Omer Nuriel - Marketing Director

Omer brings to WRNTY 12 years of experience in B2B and one-to-one marketing. Acting as VP of Business Development at Data Pro Proximity (BBDO), he was the creative mind behind award-winning campaigns and strategies for international brands such as HP, Pfizer, Kimberly-Clark, Volvo and Google. After nine remarkable years with Data Pro Proximity (BBDO), Omer moved on to establish Creative Relationships, a boutique agency for relationship marketing with global projects in the Russian Federation and Israel. Omer holds a BA from the Hebrew University, with a dual major in Business Administration and Communication.

Josh Rimokh - Controller

Josh Rimokh serves as WRNTY's Controller. With experience in managing all accounting aspects for a wide range of businesses, from video games to public relations, Josh is uniquely suited to handle the financial challenges of WRNTY's innovative offering. Previously, he managed the revenues for the worldwide production and distribution of a hit video game for Mercury Games Ltd. From 2003 to 2005, Josh held the post of Management Accountant for the European offices of a leading, European public relations consultancy, Firefly Communications. He trained in accountancy firms after receiving his BA with honors from London Guildhall University.

Roni Grundland,
CEO, Gottex

"SupeRep™ has proven to be a powerful sales tool. It is user friendly, looks great and is very efficient."

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Ami Lapidot,
President of the Lapidot Group, Luxvision

"SupeRep™ provides our sales reps with all the information and tools they need to quickly place orders in the field."
Ami Lapidot,
President of the Lapidot Group, Luxvision

"SupeRep™ is user-friendly and integrated easily and quickly with our ERP system."
Kathy Youngblood,
Regional Sales Manager, Altair

"SupeRep™ is the only system we found that helps us manage the entire sales cycle, besides simplifying ordering."
James Kisgen,
CEO, Matsuda

"We now have all our sales and product information on the iPad. The time and money saved on printing and double data entry gave us immediate ROI."
David Mitchell,
Director of Sales, Flair Rugs

"Within one month of implementing SupeRep™ we experienced a 20% increase in sales."

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Hossein Mohammadi,
IT Manager, Flair Rugs

"The integration with NAV went off without a hitch. The system was up and running in four weeks."

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Ulrich Kurschner,
Sales Manager, STS Top Time

"Orders can now be placed on site and are available to us in real time. With fewer administrative tasks, our sales reps visit more clients."

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Eli Hollander,
CEO, Planet Time

"SupeRep™ has done magic with our sales process. The numbers clearly show that we are selling more."
Noa Shabi,
CFO, Robin Ruth USA

"We've seen an overall increase in sales of more than 25%, not to mention the reduction in administrative costs."

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Noa Shabi,
CFO, Robin Ruth USA

"The installation of WRNTY's QuickBooks Plugin was smooth and fast."

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Martine Kaplan,
Sales Rep, Expose

"We used to take orders on paper, which then had to be faxed to our offices. Life is so much easier now!"
Jason Rimokh,
CEO, Signal Products, Manufacturer of GUESS®

"WRNTY's platform not only increased our sales, it increased our distributors's sales too. The ROI is obvious."

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Gil Laser,
CEO, TR Electro Stereo (Pioneer Israel)

"SupeRep™ simplifies our sales reps' activities and enables them to display our products aesthetically with all technical specs, giving our customers an enhanced buying experience."
Emanuel Greenspan,
CEO, Emanuel

"SupeRep™ is a comprehensive solution for the fashion industry and allows Emanuel's sales reps to make the most of every sale."

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Vincenzo Rajola,
Owner, Rajola Jewelry

"SupeRep™ has helped increase sales, while giving us a winning image as technological pioneers."
Stan Dibin,
Manager, Delirium Wine and Spirits

"With SupeRep™, we can more accurately forecast the inventory we will need and the inventory we won't need."

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Stan Dibin,
Manager, Delirium Wine and Spirits

"We were very pleased with the simplicity of WRNTY's QuickBooks Plugin."

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Joshua Leonor,
Owner, Tiffa

"SupeRep™ is revolutionizing the way my business operates."
Mariane Teixeira,
Manager, Square Center Imports

"SupeRep™ makes order-taking much faster and more efficient. It eliminates administrative tasks, enabling our reps to visit more clients."
Ielson Araujo,
Owner, Forma Banheiros

"With SupeRep™, the sales process involves fewer steps, thus reducing errors, saving time and increasing productivity."
Oswaldo Neto,
Product and Marketing Manager, SECULUS

"WRNTY's wholesale CRM platform has helped improve the consumer experience, communication with retailers and our sales reps efficiency."

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Christophe Gilabert,
Manager, Anne et Valentin

"We're seeing about 30% more revenue since implementing SupeRep™. It has made the sales process faster and more accurate."

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Benny Amos,
Owner , Astral

"WRNTY's system has improved our performance, enhanced our customers' experiences and simplified our operations. It is very straightforward to install and simple to use."

Our -Partners -Example

Partners highlights